Top 5 Similarweb alternatives in 2025 include Ahrefs, Semrush, Moz, Serpstat, and Spyfu!
Although a great source for website-related insights, Similarweb is often considered unreliable and has many flaws. For a few, it keeps throwing errors or shows 0 traffic. That’s where a reliable, easy-to-use, and light on the pocket Similarweb alternative comes into the picture!
Most Similarweb alternatives, like the tool itself, feature a limited free version, in addition to several paid plans targeting individual consumers and organizations. Frankly, I have used both, but of late, I am more inclined towards the unpaid plans since most of my work revolves around keyword research and simple competitor analysis, features that are generally available for free.
So, whether you are looking for a Similarweb alternative to monitor traffic, check search volume, assess competition, or perform a site audit, the tools listed below will do the trick. And if you read through it to the end, you will discover how to get most of the functionalities without spending a dime. It’s all about using the right tool for the job!
What are the best Similarweb alternatives in 2025?
1. Ahrefs
Having used Ahrefs for the past few months for three domains after trying out a bunch of different solutions, I have come to realize that it’s the best Similarweb alternative. Honestly speaking, it’s even better than Similarweb, delivering accurate results and highlighting critical insights. It’s much more than a traffic monitoring tool!
Although for a few of you, the interface may initially appear confusing and not as user-oriented as Similarweb. But, believe me, you will get used to it within a few hours!
To keep up with the growing AI-based search, Ahrefs has introduced a new “AI citations” section that lists how many times a website was linked in responses from an AI-based chatbot. This includes AI Overviews (by Google), ChatGPT, Perplexity, Copilot, and Gemini. The feature is available in the free version of Ahrefs.
Features
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- Content Explorer
- Batch Analysis
- SERP comparison
Pros
- Best backlink and site analysis
- Powerful keyword and competitor research tools
- Excellent for competitor content strategy
Cons
- Relatively expensive, with a restrictive credit system
- It focuses more on the search and backlinks side of things, and doesn’t give you a clear picture of traffic via other key sources, say referrals or social media.
- The UI or dashboard is slightly confusing to new users
Pricing
| Webmaster Tools (Basic) | Free |
| Starter | $29 /month |
| Lite | $129 /month ($108 /month, if paid annually) |
| Standard | $249 /month ($208 /month, if paid annually) |
| Advanced | $449 /month ($374 /month, if paid annually) |
| Enterprise | $1499 /month ($108 /month, if paid annually) |
2. Semrush
In terms of functionality, both Semrush and Ahrefs are quite similar, but the former has a clear edge when it comes to monitoring traffic and tracking daily rankings. Users call it a value-for-money tool, especially the way it handles content marketing, PPC, and social media management!
Semrush offers a comprehensive set of tools, well-suited for beginners and seasoned administrators alike. It’s user-oriented and features an easy-to-use interface.
Key Features
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlink Analysis
- Site Audit
- ChatGPT Search tracking
- Content marketing tools
- API Access
Pros
- All-in-one marketing toolkit, includes SEO, content, PPC, social media, and competitor research.
- Extensive keyword and backlink database.
Cons
- Expensive for small businesses and individual creators.
- Data is sometimes inconsistent.
Pricing
| Pro | $139.95 /month ($117.33 /month, if paid annually) |
| Guru | $249.95 /month ($208.33 /month, if paid annually) |
| Business | $499.95 /month ($416.66 /month, if paid annually) |
3. Moz
Although not as popular as Semrush and Ahrefs, Moz still commands a decent market share and stands out with a wide array of unique, SEO-focused features and reasonable pricing.
Moz’s customers primarily comprise smaller organizations and individual creators, although reports suggest that it has bagged a few big clients in the recent past. This is because the data from Moz isn’t always accurate, especially for newer websites. So, bigger corporations usually go with established names in the industry, while administrators of smaller websites often prioritize Moz, given its pocket-friendly pricing.
Key features
- Campaigns
- Keyword Rankings
- Mobile Rankings
- Keyword Queries
- Keyword Suggestions by Topic
- AI Overviews Tracking by Keyword
- Competitive Research
- Backlink Queries
Pros
- Easy-to-use interface, especially for beginners.
- A wide array of SEO tools is included with both the free and paid plans.
Cons
- Data from Moz is often inaccurate, negating the whole purpose of using the tool.
- Users report that data and link crawling feel slower and outdated.
Pricing
| Starter | $49 /month ($39 /month, if paid annually) |
| Standard | $99 /month ($79 /month, if paid annually) |
| Medium | $179 /month ($143 /month, if paid annually) |
| Large | $299 /month ($239 /month, if paid annually) |
⇒ Try Moz
4. Serpstat
Serpstat started off as a simple SEO-oriented tool, but has since expanded into a comprehensive suite, integrating functionalities like PPC, site audit, rank tracking, and competitor analysis. Like other Similarweb alternatives, Serpstat also offers a dedicated browser extension for Chrome, Edge, Opera, and Firefox.
One of the key reasons many creators and smaller organizations lean towards Serpstat is its competitive pricing. Serpstat caters to the section that finds Sermrush and Ahrefs too steeply priced, and it has successfully set foot in the market.
Key features
- Keyword Research
- Site Analysis
- Rank Tracker
- Site Audit
- Backlink Analysis
- AI Tools
- Batch Analysis
- Scheduled Reports
- PPC
Pros
- Value for money with solid SEO features.
- Reliable rank tracking and all‑in‑one toolkit convenience.
Cons
- Interface can be slow or buggy.
- Backlink data is limited or less accurate.
- Low query limits and plan issues.
Pricing
| Indvidual | $69 /month ($50 /month, if paid annually) |
| Team | $129 /month ($100 /month, if paid annually) |
| Agency | $499 /month ($410 /month, if paid annually) |
5. Spyfu
Although not as comprehensive as the other Similarweb alternatives, Spyfu certainly has the lead when it comes to keyword research. For years, I have been using Spyfu to analyse the search volume for keywords, and it has been a great resource. And the best part, the keyword research functionality is offered for free, albeit with a few restrictions.
Spyfu also offers PPC Research, a key aspect of competitor analysis. And like keyword research, this, too, hits it out of the park.
Key features
- Comprehensive Keyword Research
- Competitor Keyword & Domain Analysis
- PPC Research and Ad History
- Backlink Analysis and Link Opportunities
- Rank Tracking & SERP Analysis
- Custom Reporting & Alerts
- Domain Comparison & “Kombat” Tool
Pros
- Affordable and cost‑effective.
- Easy-to-use and beginner‑friendly interface.
Cons
- Data can be inconsistent.
- Inaccuracy in keyword volumes.
Pricing
| Basic | $39 /month ($33 /month, if paid annually) | Special Offer: $9 /month ($8 /month, if paid annually) |
| Professional | $58 /month ($50 /month, if paid annually) | Special Offer: $49 /month ($37 /month, if paid annually) |
Other popular Similarweb alternatives you can try!
- Mangools
- SE Ranking
- Ubersuggest
- AccuRanker
- Crayon
Evergreen tools to monitor traffic and activity on your website
1. Google Search Console
If you need to analyse the traffic to your website, Google Search Console is the best option. It shows all incoming traffic to the website, categorizes them by page and query, and has other built-in features to enhance visibility on Google, such as Sitemaps and Removals.
2. Bing Webmaster Tools
Bing Webmaster Tools analyzes traffic from Bing, the search engine with the second-largest market share. So, if you are looking to expand beyond Google, BWM should be your first choice. In addition to monitoring search traffic, you can submit sitemaps, indexing requests, raise support requests, and much more!
3. Google Analytics
For advanced analysis and to assess custom traffic or activity-related parameters, Google Analytics comes into the picture. It’s free of cost and hosts a wide array of tools. GA can be used to find out how viewers interact with your website, which helps understand user behaviour and serves as the template for future upgrades and improvements.
From the five Similarweb alternatives listed here, I can personally vouch for Ahrefs and Spyfu, the two I have been using for years. Although I would like to highlight that no tool is perfect, and that these should only be used to gather insights. Data inaccuracy is common amongst them all, and it will be since they often source data from third parties, just like Similarweb.
Before you leave, find out how to access Similarweb when it’s blocked, in case that’s the reason you are switching to an alternative!
For any queries or to share more Similarweb alternatives with our readers, drop a comment below.
With over five years of experience in the tech industry, Kazim excels at simplifying complex topics, making them accessible to tech enthusiasts and general readers alike. He has contributed to several renowned publications worldwide, including WindowsReport and Allthings.how, bringing insightful coverage of key developments in the field.
Kazim has extensively covered the Windows ecosystem, from the early days of Windows 7 to Windows 11. Unlike many in the field, he’s optimistic about Windows 11, calling it the most user-oriented iteration to date.
When he’s not writing, you’ll find Kazim planning weekend getaways or diving into tech verticals beyond his expertise.
